Partner with Public School Athletics
Unlock an Unmatched Hyper-Local Audience. Drive Real Community Impact.
Public school sports are the heart of the community. Partnering with the Community Athletics Alliance (CAA) places your brand at the center of this passionate and loyal audience. This is more than a sponsorship; it's a strategic investment in your brand's growth and our community's future leaders.
PARTNERSHIP EXAMPLE BY THE NUMBERS
What a Full-Year Partnership Delivers
Sample data based on a Charlotte-Mecklenburg Sustaining Partnership. Actual reach varies by district and package selection.
1.2M
Impressions
Sustaining level
230k+
Reach
Across every sport
34
Schools
District-wide access
12
Months of Impact
Full-season presence
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Public School Sports Need Our Help
Sports teach students leadership, resilience, teamwork, and academic achievement. But only about 10% of athletic funding comes from public sources. The remaining 90% falls on schools and teams, deepening inequalities and threatening the future of school sports.
Some districts can raise the money. Others can't. Your partnership helps close those gaps, ensuring every student, regardless of school, has the chance to play and thrive.
Aligning Your Brand with Positive, Lasting Change
The Community Athletics Alliance (CAA) offers a unique opportunity for your business to make a tangible impact in your community.
By partnering with Public School Athletics, you'll help strengthen local athletic programs, bridge crucial funding gaps, and create opportunities for thousands of student-athletes. Your support directly benefits every sport and every high and middle school in the district. You'll help boost school spirit, foster a healthier community, and demonstrate your commitment to the future of our youth.
This is about investing in your community and aligning your brand with positive, lasting change.
Ready to see what a partnership could look like for your business?
Before you decide if CAA is right for your brand, see what you'd actually get. Download the free guide to see how your brand shows up across every digital and in-person touchpoint over a full season.
No sales call required. Just a clear picture of what you'd be getting.
Prefer to talk it through? Schedule a call with our team →
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Impactful Visibility
Connect with highly engaged local fans and generate millions of impressions through our digital and on-site assets.
Unmatched Goodwill
Show customers and employees you are invested in their community and their children's future.
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Purpose-Driven Results
This is not a donation. It's a strategic marketing investment with measurable ROI.
Real Stories. Real Results.
Corporate partners with CAA gain more than impressions; they become part of the stories that move communities forward.
HEALTHCARE
Reduced-price physicals campaign hit applicant limit on day one.
A regional healthcare provider promoted discounted sports physicals through district channels. Demand exceeded capacity before the end of the first day of promotion.
FINANCIAL SERVICES
On-site activations drove measurable new account growth.
A local bank used CAA's in-person activations at district events to drive brand awareness and new account openings across the activation window.
RETAIL
Coupon redemption rates doubled through district channels.
A national retailer used district e-newsletters and Direct-to-Coach emails to distribute offers. Redemption rates were 2x their typical campaign benchmark.
Our Partner Districts
5 Metro Markets · 13 Districts · MD · VA · NC · SC
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WHAT DISTRICT LEADERS SAY
"Our partnership with National Amateur Sports promotes the visibility and viability of the GCS athletics department, our schools, and the individual sport teams within our school communities."
Darryl Nance
Director of Athletics, Greenville County Schools
Partnership Options
Pricing is based on the total number of high schools in the district (middle schools are included). Program is an annual, district-wide commitment, whose goal is to drive equity and sustainability across the district.
Community Partnership
Starting at $500 per high school
The flexible entry point for businesses that want to support public school athletics and build brand presence in the community. Start here and customize your package to fit your goals.
ALWAYS INCLUDED
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Logo included on Partner page of District and School Athletics Websites
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Logo included as Community Partner in monthly district e-newsletters
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Social media recognition seasonally on District Social Accounts
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Move on-site signage to 'Customize Your Package' section- seems confusing since that is an added option
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Presentation at AD meetings and e-mails to all coaches in the district
CUSTOMIZE YOUR PACKAGE
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Digital advertisements on district, high school and middle school websites
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Featured articles on monthly district e-newsletters
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Social media campaigns across the district
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On-site activations at premier events
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On-site signage across the district
Sustaining Partnership
$3500 Per High School for '26-'27 School Year
Our most comprehensive package, offering maximum brand recognition and engagement. Only four spots available.
EVERYTHING A COMMUNITY PARTNER GETS, PLUS:
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Multiple rotating ads, with priority placement, on district, high school and middle school website
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Inclusion on Pre-roll commercial and logo on screen for all live stream events
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Brand placement on fan profile and event page of e-ticket platform
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Featured article in e-newsletter every season
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Category Exclusivity
Ready to see what a partnership could look like for your business?
Download the visual guide to see how your brand shows up across a full season, in every touchpoint that matters to your community.
No sales call required. Just a clear picture of what you'd be getting.
Prefer to talk it through? Schedule a call with our team →
Measurable ROI. Genuine Impact.
Your partnership delivers:
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High Quality Impressions: Digital, social, and in-person.
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360° Audience Access: Families, employees, alumni, and loyal local fans.
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CSR Recognition: Authentic involvement that resonates with customers, employees, and the boardroom.
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Stronger Communities: Direct support for facilities, equipment, coaching, and ongoing opportunities for local student-athletes.
Interested in Learning More?
A 20-minute call to walk through the partnership packages, the districts in your market, and what your brand's presence could look like this season.