Partner with Charlotte- Mecklenburg Schools Athletics
Unlock an Unmatched Hyper-Local Audience. Drive Real Community Impact.
Public school sports are the heart of the Charlotte-Mecklenburg community. Partnering with the Community Athletics Alliance (CAA) places your brand at the center of this passionate and loyal audience. This is more than a sponsorship; it's a strategic investment in your brand's growth and our community's future leaders.
Public School Sports Need Our Help
Sports participation enables leadership, resilience, teamwork, and academic achievement. Unfortunately, only about 10% of athletic funding comes from public sources. The remaining 90% falls on schools and teams, deepening inequalities and threatening the future of school sports. Your partnership fills these gaps, ensuring every student, regardless of school, has the chance to play and thrive.
Aligning Your Brand with Positive, Lasting Change
The Community Athletics Alliance (CAA) offers a unique opportunity for your business to make a tangible impact right here in Charlotte-Mecklenburg County.
By partnering with Charlotte-Mecklenburg Public School Athletics, you'll help strengthen local athletic programs, bridge crucial funding gaps, and create opportunities for thousands of student-athletes in Charlotte-Mecklenburg. Your support directly benefits every sport and every high and middle school in the district, boosting school spirit, fostering a healthier community, and demonstrating your commitment to the future of our youth. This is about investing in your community and aligning your brand with positive, lasting change.
Impactful Visibility
Connect with highly engaged local fans and generate millions of impressions through our digital and on-site assets.
Unmatched Goodwill
Show customers and employees you are invested in their community and their children's future.
Purpose-Driven Results
This is not a donation. It's a strategic marketing investment with measurable ROI.
The CAA Advantage: A Partnership That Delivers
3.3M
Impressions
(Sustaining Level)
Gain district wide visibility across all sports and through all seasons on digital and in-person assets.
352k+
Reach
By combining the fans from every sports team in a district (boys/girls, JV, and Varsity), we unlock access to a vast, annually renewing audience.
68
Schools
Unlike traditional sponsorships, your brand isn't limited to a single school or sport. You'll gain visibility across all high school sports throughout the district.
12
Months
Your brand will stand out at every sports event throughout the school year, all while supporting student-athletes and providing them with meaningful opportunities.
Real Stories. Real Results.
Corporate partners with CAA don't just gain impressions-they create real momentum for their community initiatives.
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A regional healthcare provider’s campaign for reduced priced physicals reached the applicant limit on the first day.
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A local bank participated in on-site activations to grow their brand awareness and stimulate new account openings.
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A national retailer doubled their coupon redemption rates using District e-newsletters and Direct-to-Coach e-mails.
"With the support of the Community Athletics Alliance, we're not just building stronger teams-we're building stronger communities."
Partnership Options
Pricing is based on the total number of high schools in the district (middle schools are included). Program is an annual, district-wide commitment, whose goal is to drive equity and sustainability across the district.
Community Partnership
Starting at $500 per high school
The flexible entry point for businesses that want to support public school athletics and build brand presence in the community. Start here and customize your package to fit your goals.
ALWAYS INCLUDED
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Logo included on Partner page of District and School Athletics Websites
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Logo included as Community Partner in monthly district e-newsletters
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Social media recognition seasonally on District Social Accounts
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Presentation at AD meetings and e-mails to all coaches in the district
CUSTOMIZE YOUR PACKAGE
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Digital advertisements on district, high school and middle school websites
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Featured articles on monthly district e-newsletters
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Social media campaigns across the district
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On-site activations at premier events
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On-site signage across the district
Sustaining Partnership
$3500 Per High School for '26-'27 School Year
Our most comprehensive package, offering maximum brand recognition and engagement. Only four spots available.
EVERYTHING A COMMUNITY PARTNER GETS, PLUS:
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Multiple rotating ads, with priority placement, on district, high school and middle school website
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Inclusion on Pre-roll commercial and logo on screen for all live stream events
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Brand placement on fan profile and event page of e-ticket platform
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Featured article in e-newsletter every season
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Category Exclusivity
Measurable ROI. Genuine Impact.
Your partnership delivers:
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High Quality Impressions: Digital, social, and in-person.
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360° Audience Access: Families, employees, alumni, and loyal local fans.
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CSR Recognition: Authentic involvement that resonates with customers, employees, and the boardroom.
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Stronger Communities: Direct support for facilities, equipment, coaching, and ongoing opportunities for local student-athletes.