Partner with Johnston County Public Schools Athletics
Unlock an Unmatched Hyper-Local Audience. Drive Real Community Impact.
Public school sports are the heart of the Johnston County community. Partnering with the Community Athletics Alliance (CAA) places your brand at the center of this passionate and loyal audience. This is more than a sponsorship; it's a strategic investment in your brand's growth and our community's future leaders.
Public School Sports Need Our Help
Sports participation enables leadership, resilience, teamwork, and academic achievement. Unfortunately, only about 10% of athletic funding comes from public sources. The remaining 90% falls on schools and teams, deepening inequalities and threatening the future of school sports. Your partnership fills these gaps, ensuring every student, regardless of school, has the chance to play and thrive.
Aligning Your Brand with Positive, Lasting Change
The Community Athletics Alliance (CAA) offers a unique opportunity for your business to make a tangible impact right here in Johnston County.
By partnering with Johnston County Athletics, you'll help strengthen local athletic programs, bridge crucial funding gaps, and create opportunities for thousands of student-athletes in Johnston County. Your support directly benefits every sport and every high and middle school in the district, boosting school spirit, fostering a healthier community, and demonstrating your commitment to the future of our youth. This is about investing in your community and aligning your brand with positive, lasting change.
Impactful Visibility
Connect with highly engaged local fans and generate millions of impressions through our digital and on-site assets.
Unmatched Goodwill
Show customers and employees you are invested in their community and their children's future.
Purpose-Driven Results
This is not a donation. It's a strategic marketing investment with measurable ROI.
The CAA Advantage: A Partnership That Delivers
660k
Impressions
(Sustaining Level)
Gain district wide visibility across all sports and through all seasons on digital and in-person assets.
134k
Reach
By combining the fans from every sports team in a district (boys/girls, JV, and Varsity), we unlock access to a vast, annually renewing audience.
22
Schools
Unlike traditional sponsorships, your brand isn't limited to a single school or sport. You'll gain visibility across all high school sports throughout the district.
12
Months
Your brand will stand out at every sports event throughout the school year, all while supporting student-athletes and providing them with meaningful opportunities.
Real Stories. Real Results.
Corporate partners with CAA don't just gain impressions-they create real momentum for their community initiatives.
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A regional healthcare provider’s campaign for reduced priced physicals reached the applicant limit on the first day.
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A local bank participated in on-site activations to grow their brand awareness and stimulate new account openings.
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A national retailer doubled their coupon redemption rates using District e-newsletters and Direct-to-Coach e-mails.
“The Community Athletics Alliance is more than just funding-it's an investment in the future of our student- athletes, ensuring every child has the resources to compete, and thrive.”
Business Partnership
$4,000
($500 x 8 High Schools)
A perfect entry point for local businesses to support your local school athletics and engage with schools. No limit on available spots.
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Logo on District Athletics Website
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Social media mentions
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On-Site signage opportunities
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Present and communicate to ADs & Coaches
Community Partnership
$12,500
($1,500 x 8 High Schools)
A diverse asset package designed for deeper brand integration and communication. Only four spots available.
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All Business Partner benefits, plus:
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Event brand recognition with PA announcements
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Featured article in district newsletters
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Two rotating ads on district, high school, and middle school websites
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Plus more
Sustaining Partnership
$28,000
($3,500 x 8 High Schools)
Our most comprehensive package, offering maximum brand recognition and engagement. Only four spots available.
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All Community Partner benefits, plus:
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Multiple rotating ads on high-traffic district, high school, and middle school websites
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Brand placement on live-stream events
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Brand placement on e-ticketing event and ticket purchasing pages
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Category exclusivity
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Plus more
*Pricing is based on total high schools in the district and cannot be broken apart for individual schools. This program is a district-wide solution designed to create consistent support across all campuses.
Measurable ROI. Genuine Impact.
Your partnership delivers:
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High Quality Impressions: Digital, social, and in-person.
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360° Audience Access: Families, employees, alumni, and loyal local fans.
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CSR Recognition: Authentic involvement that resonates with customers, employees, and the boardroom.
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Stronger Communities: Direct support for facilities, equipment, coaching, and ongoing opportunities for local student-athletes.